Unicredit - BuddyBank

For Buddybank, we developed an immersive 3D OOH experience featuring a lively quokka, a symbol of positivity and fun. The main video was designed for the Garibaldi LED walls in Milan, where the quokka appears to be launched from a vending machine, creating a thrilling illusion of coming straight at the viewer.

Additionally, a series of 3D OOH videos were deployed on urban screens, including bus stop shelters and shopping malls. In these versions, the quokka falls off a swing and hilariously "splats" onto the screen glass, generating a high-impact visual effect and audience engagement.

Objectives:

• Create a realistic optical illusion to maximize engagement
• Leverage 3D technology for an immersive and viral effect
• Strengthen Buddybank’s brand awareness with a memorable experience