Danone Activia

The challenge for those working in the advertising world is to capture the attention of passersby, who are often lost in their thoughts and glued to their smartphones. For Activia by Danone, we created a 3D video for an Out-of-Home (OOH) campaign at Garibaldi Station in Milan, focusing on an immersive and three-dimensional effect to create an unforgettable experience.

Objectives:

• Create an immersive 3D video that captures the attention of passersby at Garibaldi Station in Milan.
• Utilize the largest LED wall in Europe to present Activia in a spectacular and engaging way.
• Encourage passersby to stop, take photos, and share the experience on social media.
• Increase brand awareness for Activia through an unconventional advertising campaign.