Glo

Glo, an innovative brand in the smoke-free alternatives sector, launched a unique promotional campaign to showcase its latest product. To capture the attention of passersby and create a lasting impact, we developed 3D OOH (Out-Of-Home) content at Garibaldi Station in Milan, transforming the Glo product into an immersive visual experience that appeared to spill out of the screen.

Objectives:

• Create a Visual Installation: Design an eye-catching installation that attracts passersby at Garibaldi Station.
• Utilize 3D Technology: Present the Glo product in an innovative and engaging way using 3D technology.
• Increase Brand Awareness: Boost awareness of the Glo brand and interest in the new product.
• Differentiate from Competitors: Provide a unique marketing experience that sets Glo apart from competitors.

Agency: Mercurio ADV