The Gallery

In Florence, The Gallery offers a unique and immersive experience in the Santa Maria Novella pedestrian walkway. With an installation featuring 200 square meters of screens, The Gallery welcomes visitors who pass through the walkway connecting SMN station to the Duomo. Our company was tasked with creating immersive 3D content, including a virtual aquarium and an interstellar space, offering pedestrians an extraordinary sensory experience.

Results:

• Engaging Experience: Pedestrians immersed themselves in a virtual aquarium and interstellar space, enjoying a unique visual and sensory journey.
• Increased Traffic: The Santa Maria Novella walkway saw a rise in foot traffic, attracting both residents and tourists.
• Positive Feedback: Visitors took photos immersed in the experiences and shared them on social media, boosting engagement for The Gallery.
• Brand Strengthening: The Gallery solidified its image as a leader in technological innovation and creative design.