Spazio Lenovo

Lenovo, a leading global technology and innovation company, has extended its experience to a broader audience with a virtual tour of its flagship store in Milan. This project has garnered prestigious recognition, including the first Mediastars award in the Promotional category and a Special Star for Structural Design. Additionally, it won two RiSmART Retail 2021 awards for Best in Show and Digital Consumer Experience.

Objectives:

• Create a Virtual Tour: Develop an immersive virtual tour of the interior of Lenovo's flagship store in Milan.
• Enable Remote Exploration: Allow customers and potential buyers to explore the space and interact with Lenovo products from a distance.
• Increase Visibility: Enhance the store's visibility and appeal, promoting Lenovo's innovation and design.
• Offer an Advanced Digital Experience: Provide a cutting-edge digital consumer experience that highlights innovation in retail and digital marketing.