Moncler

For Moncler's new flagship store in Shanghai, we created an innovative 3D video on a 71sqm LED wall, positioned behind a staircase inside the store. The star of the show? Moncler's iconic jacket, which comes to life by transforming into stunning creatures, including a gorilla, crocodile, and giraffe. A continuous and hypnotic loop that blends fashion, technology, and visual storytelling, delivering visitors an unforgettable immersive experience.

Objectives

• Create a high-impact digital installation for Moncler’s new Shanghai store.
• Highlight the essence of the brand through an immersive 3D video.
• Merge digital art with retail, turning the LED wall into a unique storytelling element.
• Encourage engagement and social sharing with a mesmerizing and surprising animation.