LiuJo

In the world of visual communication, capturing attention is the key to making a lasting impact. For LIU JO Eyewear, we created a breathtaking Fake Out of Home (FOOH) in the heart of Rome: a helicopter flying over the Trevi Fountain to "deliver" a giant pair of glasses. A hyper-realistic experience that looked so real it sparked awe and organic shares on social media.

Objectives

• Design a stunning and viral 3D FOOH that grabs public attention.
• Use hyper-realistic 3D animation to deceive the viewer and boost engagement.

Agency: Larin Group