Kia

The challenge in the world of social media is to stand out in a crowded landscape and capture users' attention with content that is visually captivating and innovative. For the launch of the new Kia EV3 model, we combined creativity and strategy to create 4 Fake Out Of Home videos that showcase 4 product features in a visually striking way, aiming to grab attention and leave a lasting impression.

Objectives:

• Create four 3D FOOH videos that recreate the car and its new features in an original and impactful way.
• Adapt the FOOH format for social channels, producing content that simulates an immersive and three-dimensional experience.
• Increase attention and engagement with the new Kia model through innovative and memorable communication.
• Position Kia as a cutting-edge brand, capable of combining technology, creativity, and design in its content.