JOHNSON & JOHNSON

To raise public awareness about the importance of men's health prevention during November, Johnson & Johnson launched a striking Fake Out of Home (FOOH) campaign in Milan, featuring an iconic 3D-animated mustache. The goal was to capture attention on social media in a creative and memorable way, transforming a simple symbol into a powerful message of awareness.

Objectives

• Create an innovative and engaging FOOH to raise awareness about men's health prevention.
• Leverage 3D technology to achieve a realistic and impactful effect.
• Increase campaign visibility and spark conversations around men's health.

Agency: The Bloc Milano