Gilead

For launch a new antifungal, requested a 3D video to clearly and engagingly illustrate the drug's mechanism of action. Our goal was to create content that effectively explains how the product combats infections, targeting both healthcare professionals and patients.

Objectives:

• Educate: Provide a visual and detailed explanation of the antifungal's mechanism of action to help doctors and pharmacists better understand how the product works.
• Promote: Utilize the video as a marketing tool to increase visibility and awareness of the new antifungal, reinforcing Ambisome's brand awareness in the pharmaceutical sector.

Agency: VML