Alfa Romeo | Tonale

Alfa Romeo, an iconic brand in the automotive industry, was preparing to launch its new model, the Tonale. For this launch, Alfa Romeo wanted a video that not only showcased the car but also conveyed the essence of the brand and the innovation behind the new model. They entrusted us with creating an emotional launch video entirely in CGI (Computer-Generated Imagery).

Objectives:

• Create a launch video capable of capturing the audience's attention and generating excitement for the new model.
• Use CGI to depict the Alfa Tonale in a detailed and realistic manner.
• Communicate Alfa Romeo's values of innovation, elegance, and performance.
• Increase the visibility of the launch across digital channels and social media.

Agency: TakeOff and Accenture