Guam launches its new TV commercial at Sanremo 2025
GUAM, a leading company in the field of natural cosmetics and wellness, presented its new TV commercial at Sanremo 2025. The spot takes viewers on a journey that blends ancient wisdom and knowledge of nature, technological innovation, and the proven effectiveness of Guam Seaweed Mud, celebrating the success of one of the most popular products on the market and a true symbol of tradition.
A visual story of tradition and innovation
The new video stands out for its seamless fusion of live-action footage and 3D animation — the latter created by Bluemotion, an Italian production studio specializing in animation and computer graphics. Thanks to the meticulous 3D animation, the video gives shape and movement to the deep connection between the power of natural elements and the scientifically proven effectiveness of Guam Seaweed Mud. The visual narrative highlights the brand’s philosophy and success, making tangible the extraordinary benefits that marine algae offer for personal beauty and well-being.
Bluemotion brings synergy between film and 3D animation to explain the unexplainable
Guam’s new TV spot showcases a powerful synergy between real footage and digital animation, capable of making the unexplainable power of nature both visible and understandable. The combination of live-action video and 3D animation conveys the brand’s core values in an emotional and engaging way, illustrating the deep bond between marine algae’s beneficial properties and everyday wellness. This innovative approach strengthens Guam’s identity, demonstrating the brand’s ability to evolve while honoring ancient traditions.
Guam: history, philosophy, and the secret to its success
Drawing nourishment from the riches of the sea, algae — the key ingredient in Guam treatments — can concentrate up to 50,000 times the beneficial properties of the marine environment. Guam’s story began in 1986, when founder Egidio Siena, inspired by the traditions of Breton fishermen, discovered the power of “the purest seaweed.” Since then, the company Lacote S.r.l. has developed a widely distributed line of natural products, including the iconic Guam Seaweed Mud — a unique formulation enriched with plant extracts and other natural ingredients. Its effectiveness has been confirmed by numerous clinical tests, including a scientific study published in a medical journal, and research by GFK Eurisko, which recognized it as one of the best anti-cellulite cosmetic treatments on the market.
👉 Watch the full commercial here: Guam
